The Hotel Hub in Tenerife: Innovation and collaboration for the future of the hotel sector

Great success at the first edition of The Hotel Hub held at the Hotel Landmar Playa La Arena, Tenerife. This pioneering event, aimed at hoteliers, brought together prominent professionals from the sector to address current challenges and explore innovative solutions from a perspective of personalized consulting.

Organized by technology companies expert in hotel technology Beonx, Civitfun, EISI SOFT, Hotelverse, Noray, and Mirai, and supported by hotel associations such as the Spanish Association of Hotel Managers (AEDH), ASHOTEL, and Turistec, The Hotel Hub has been distinguished by its personalized and close approach.

During the event, successful case presentations were made that illustrated how each tool can improve hotel efficiency at different stages of the technological process. This facilitated personalized meetings between the technology companies and participants, focused on addressing their specific needs.

Part of the organizing team of The Hotel Hub Tenerife

Digitalization as an element of sector improvement

Francisco Quintero, Commercial Director of Landmar Hotels, was in charge of opening the event, contextualizing the current tourist situation in the Canary Islands and highlighting the importance of holding meetings like The Hotel Hub for the sector.

Quintero emphasized that we are "at a moment of change in demand, The Hotel Hub is the ideal opportunity for hoteliers to meet, share our concerns, and discover real technological solutions hand in hand with great experts to face a more than likely new stage." He highlighted Landmar Hotels' strategy in diversification, integration of technological tools, and continuous training of teams.

During his speech, he reported on recent changes in tourist demand, revealing a 25% decrease in the pick-up for the summer season of 2024 compared to the previous year. However, he highlighted a significant projected increase of 80% for the winter season of 2024-2025, attributing this increase to strategies of setting higher and more sustainable long-term prices.

Moreover, he emphasized the importance of continuous staff training, noting that advanced technology can only be effective if teams are adequately prepared. Finally, he urged participants to be ready for the natural cycles of the sector, reminding them that adequate preparation can make a difference in terms of profitability and economic sustainability.

Detection of improvements and success stories

The event included a space for presenting success stories focused on the pains/gains previously detected by the participating technology companies, who showed how innovation can transform the hotel sector.

The person in charge of opening the presentations was Noray, who shared inspiring examples with interesting data. Echedey Medina, Commercial Director of Noray, presented the case of Insotel Group, who after collaborating with them, achieved 98% of direct bookings in their PMS thanks to technological unification. Moreover, another Canarian chain of more than 25 hotels significantly improved its performance and connectivity after updating its technological base and adopting advanced solutions.

Fermín Carmona, CEO of Hotelverse, presented the case of Dreamplace (Tenerife), illustrating how the Choose Your Room functionality over the Digital Twin helped the chain reduce dependence on OTAs and personalize the guest experience, achieving an ADR increase of 10% and a notable interest in superior rooms.

Gonzalo Navarro, Sales Manager of Mirai, introduced how the chain Bahía Príncipe Hotels & Resorts improved price competitiveness and direct sales, reaching record levels. The collaboration with Mirai allowed Bahía Príncipe to organize its distribution channels and optimize its pricing strategy, achieving a %Lose of less than 10% and an impressive growth in direct sales.

Xavier López, CEO & Co-founder of EISI SOFT

For its part BEONx, had Elena Alcover, Senior Data Specialist, who was in charge of showing the achievements of Meliá Cuba and Grupo Sade. For its part, Meliá Cuba improved its occupancy and ADR indexes between 5% and 10% after implementing its RMS, while Grupo Sade optimized its operational model and pricing strategies, achieving significant increases in occupancy and ADR.

Germán March, CMO & Founder of Civitfun, highlighted the importance of digitalizing check-in. In the case of PortAventura, after implementing their solutions, achieved a conversion rate of 90% in completed check-ins and a significant reduction in waiting times at reception. In the case of NN Hotels also saw a notable improvement, reducing times in manual tasks and digitalizing key processes.

On the other hand, Xavier López, CEO & Co-founder of EISI SOFT, shared the average results of the 83 projects executed during 2023, which reflect a consistency in the trends observed in previous success cases of Ilunion, Meliá and Bahía Príncipe. The centralization of operational management achieved an improvement in efficiency of 15% in registration and control, and a reduction in resolution times by an impressive 89%. The automation of traceability and assignment in housekeeping resulted in a 25% reduction in the times of the maids and governesses, generating an annual significant savings of more than €6,800. Additionally, the implementation of new control and quality standards also improved guest satisfaction, raising improvement points in facilities by more than 23 points and overall satisfaction by 47 points. Finally, the optimization of recurring costs through the unification of back-office platforms allowed reaching an efficiency of 55% in operational costs.

Upcoming dates and locations

Following the success of this first edition, The Hotel Hub will continue its tour through other Spanish cities, with the following confirmed dates:

• Palma de Mallorca: September 19, 2024

• Benidorm: November 14, 2024

Check the information on our website so you don't miss the next editions: 

 The Hotel Hub